The important issue for me is what might be called “appropriate use”. So, to take an extreme example, if you were quickly exchanging phone numbers with someone you just met, it probably would not be appropriate to ask them to wait while you fired up your laptop so you could enter their details in a database. It may be appropriate to enter their details into a phone or a handheld computer. It may be better in the immediate term, though not necessarily in the long term, to use a pen and notebook.

Posted by Zoov on 01 Apr 2008
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I was speaking with a major market research firm that in the not too-distant past had scuttled an eagerly anticipated new practice area, claiming that there wasn’t a market for the new practice and associated research. Yet, a few years later, their biggest competitor has a huge, booming practice in the same area! The competitor’s most widely-read analyst in the entire firm is (you guessed it!) writing exclusively about the same practice area that was scuttled. For the competitor, this is the largest practice area, generates the greatest volume of reports, and the greatest revenue. Clearly, their competitor has made a very successful business in the same market that was deemed unprofitable and unfit for entry. How could one firm fail when a fierce competitor succeeds?

Posted by Zoov on 01 Apr 2008
Filed Under: Business | 0 Viewed, | No Comments »